Juli Abbott

I worked on ten retail stores in six states for this national chain that sells women’s clothing, lingerie and beauty products. Though based on company design standards, each store has unique facets due to local site conditions.

The work was part of a rebranding effort by the company to create a more sophisticated, mature aesthetic. Muted colors and marble floors provide a subtle background for merchandise display, and custom-built display fixtures add a sense of elegance. Pearlized paint and mirrored inlays reflect light and create sparkle throughout the store.